Question

Wayne has bought over 15 laptop computers for himself and his family. To buy a new one he does no searching online or in any stores but goes straight to the HP website and orders a slightly newer version of the last one he bought. For him, the laptop is a(n) ______ problem-solving experience.

Answer 1

Answer:

Limited.

Explanation:

Some purchase decisions are more important than others and the amount of effort we put into each differs.

Sometimes the decision-making process is done almost automatically; we seem to make snap judgements based on very little information.

-Limited Problem Solving: Usually, it also involves internal and limited external search, few alternatives, simple decision rules on a few attributes, and little post- purchase evaluation. In general, limited decision making involves recognising a problem, for which there are several possible solutions. There is an internal and limited amount of external search. Source: Solomon, Bamossy, and Askegaard,1999; Hawkins et al, 2004.

-Extended Problem Solving (EPS). Is usually initiated by motive that is fairly central to the self-concept, and the eventual decision is perceived to carry a fair degree of risk. The consumer tries to collect as much information as possible, both from memory (internal search) and from outside sources (external research). At this level, the consumer needs a great deal of information to establish a set of criteria on which to judge specific brands and a correspondingly large amount of information concerning each of the brands to be considered. Source: Solomon, Bamossy, and Askegaard,1999; Peter et al, 1999.