Question

Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it. Hence, Sammy's is focusing its marketing efforts on its ________.
A) horizontal marketing systemB) cost versus benefit systemC) consumption systemD) marketing channel systemE) value delivery system

Answer 1

Answer: Marketing channel system.

Explanation:

Sammy's fast-food is focused on creating the best marketing channel system for their products consumers. Marketing channel system are the individuals and activities involved in the transfer of possession of goods from manufacturer to consumer.