Question

Alexander has found that both commercial and residential real estate buyers respond positively to his marketing communication message. Alexander has identified ________ that respond similarly to his marketing efforts.

Answer 1

Answer:

Market segment

Explanation:

Consumers that share similar interest are grouped together to form a market segment. This is a marketing strategy to direct marketing communication to such groups expecting similar response from them.

This way the organization will be able to identify target customers and ensuring that marketing activities are successful.

Here, Alexander has identified market segment in commercial and real estate buyers as their response are similar to the marketing communication.