Question

The Norton group, a manufacturer of toiletries and cleaning products, uses the name SpakleX, for most of its products in all of their international markets. The name has created a universal appeal for its products as customers identify their produces with their name..Hence, SparkleX can be regarded as a____

Answer 1

Answer:

Global brand

Explanation:

A global brand is a particular product or service that is recognized all over the world, hence global. Brand in itself is defined as a name, sign, symbol, logo, mark and so on that a company gives a product on order to differentiate it from other product in the market. It is used in creating a image for the product used in identifying the product and differentiating it from competitors product. In this case, SparkleX has become a global brand name making it recognizable and easily identifiable from other products in the market. It has huge advantages as the products now becomes and international brand name.