1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
umka21 [38]
3 years ago
6

A headline reads, "Everybody worries about the cost of fuel. Falcon airplane owners worry 20 to 60 percent less." The rest of th

e ad presents factual information about the fuel economy of Falcon airplanes. Which of the following has most likely been used in the Falcon ad?
A. institutional copy
B. straight-sell copy
C. picture-caption copy
D. dialogue copyE. narrative copy
Business
2 answers:
katovenus [111]3 years ago
8 0

Answer:

B. straight-sell copy

Explanation:

Straight-sell copy advertisement is based on factual information about the product. This type of advertisements goes straight to the point of the ad.

Institutional copy ad is used to promote an institution and not a product.

Narrative copy ad is advertising using a story.

I hope my answer helps you

steposvetlana [31]3 years ago
6 0

Answer:

B) straight-sell copy

Explanation:

In marketing, copy refers to an original message created a company (either the manufacturer or an advertising company) that is meant to induce consumers into purchasing the product or service offered by the company. It is called copy because advertisements can also be copyrighted.

When an advertisement uses a straight sell copy, they are laying out facts about the product. Of course they do in an elegant and attractive manner, like saying "Falcon owners worry 20 to 60 % less". It means that Falcon airplanes allegedly consume 20-60% less fuel. Since the company is providing facts, they must be able to prove them to be right.

In this case, the Federal Trade Commission (FTC) prohibits false advertising, so we can expect that the airplane actually uses fewer fuel than the competition. If it wasn't so, then any competitor could file a complaint and the advertisement would be withdrawn from media outlets and the company fined.

Straight sell copy is used to highlight the good qualities and characteristics of your product compared to your competition, that is why it is generally used by brands that can prove that their products are better or at least as good as their competitors.

You might be interested in
Mike, a minor, buys some real estate as an investment. The contract obligates Mike to make monthly installment payments for 10 y
yawa3891 [41]

Answer: d. mike cannot disaffirm because he has already ratified the contract

Explanation:

When signing deals it's important to consider long term, this helps to make the best decision in any and most scenario. Most deals signed too cannot be reversed or change or adjusted because it'll affect the policy of the organization and won't be health for them. Mike has agreed to buy a property through a spread payment plan, changing the deal now after some years will not be possible as it distorts the plan intially agreed and goes against the policy of the organization selling the home.

5 0
3 years ago
Akwamba made this statement ‘organisations cannot be successful if managers fail to pay attention to the forces in the external
PIT_PIT [208]

Answer:

Yes, I agree

Explanation:

As managers in an organization, proper attention must be paid to the forces in the external environment because these forces are dynamic and business cannot exist without them hence must align with these changes inorder to be successful.

Some of theses forces have direct impact with an organization such as customer's reaction to a company's product, how well the company stays ahead of it's competitors , suppliers and creditors. External forces in the environment that have indirect impact to a company are compliance with local laws, socio cultural forces, religion etc.

Practical examples

• Customer's reaction to a product speaks to what measures are taken by a company to improving the quality of products produced and sold. Favourable reaction would make the company succeed while unfavourable reaction could mar the company's performance.

• Level of compliance with local laws is also an important force in the external environment that must be adhered to. If a company must succeed, it must comply with local laws and order, failure to do so could result to fine or expulsion from the community.

5 0
3 years ago
"A floor broker enters the crowd around the Specialist's (DMM's) post to buy 20,000 shares of ABC at the market for a public cus
erica [24]

Answer: the Specialist/DMM has therefore guaranteed $25 to the trader.

Explanation:

A floor broker is simply referred to as an exchange independent member who acts as a broker for members who are being overloaded with orders

A floor broker enters the crowd around the Specialist's (DMM's) post to buy 20,000 shares of ABC at the market for a public customer. The Specialist (DMM) tells the trader "20,000 shares of ABC have been stopped at 25." This means that the Specialist/DMM has therefore guaranteed $25 to the trader

7 0
3 years ago
Today, four companies sell more than 80 percent of the compact discs purchased in the united states, although this fact is not o
miss Akunina [59]
Like wow this is hard
the answer for sure is 
"<span>concentration of media power"

</span>
7 0
3 years ago
Acort Industries owns assets that will have a 75% probability of having a market value of $52 million in one year. There is a 25
abruzzese [7]

Solution :

a). The current market value of the unlevered equity

   $=\frac{75\% \times \$52 \text{ million} + 25\% \times \$22 \text{ million}}{1+10 \%}$

   = $ 40.45 million

b). The market value of the equity one year from now is

  $=(75\% \times \$52 \text{ million} + 25\% \times \$22 \text{ million})- \$18 \ \text{million}$

  = $ 44.5 million - $ 18 million

  = $ 26.5 million

c). The expected return on the equity without the leverage = 10%

     The expected return on the equity with the leverage =   $=10\% +\frac{ \$22 \text{ million}}{\$ 26.5 \text{ million}}$

= 0.93 %

d). The lowest possible value of equity without the leverage = $20 million - $ 18 million

= $ 2 million

The lowest return on the equity without the leverage = 10%

The lowest return on the equity with the leverage = 2 % as the equity is eroded.

8 0
3 years ago
Other questions:
  • A perfectly elastic demand curve implies that the firm: A) must lower price to sell more output. B) can sell as much output as i
    10·1 answer
  • What are the tax liability, the marginal tax rate, and the average tax rate for a married couple filing jointly with $51,900 tax
    6·1 answer
  • San Lorenzo General Store uses a periodic inventory system and the retail inventory method to estimate ending inventory and cost
    12·1 answer
  • A service contract for a video projection system costs $195 a year. you expect to use the system for four years. instead of buyi
    6·2 answers
  • Who is my father on a love story and the three purple hearts?
    5·2 answers
  • The PCAOB has the power to
    7·1 answer
  • What is the first step to take when trying to solve a problem?
    7·2 answers
  • According to circus founder P. T. Barnum, what happens without publicity?
    10·2 answers
  • Problem 14-17 Preparing a sales budget and schedule of cash receipts LO 14-2 Benson Pointers Corporation expects to begin operat
    10·1 answer
  • A licensing agreement: a. is the best way to protect proprietary technology from future competitors. b. can be greatly impacted
    10·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!