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umka21 [38]
3 years ago
6

A headline reads, "Everybody worries about the cost of fuel. Falcon airplane owners worry 20 to 60 percent less." The rest of th

e ad presents factual information about the fuel economy of Falcon airplanes. Which of the following has most likely been used in the Falcon ad?
A. institutional copy
B. straight-sell copy
C. picture-caption copy
D. dialogue copyE. narrative copy
Business
2 answers:
katovenus [111]3 years ago
8 0

Answer:

B. straight-sell copy

Explanation:

Straight-sell copy advertisement is based on factual information about the product. This type of advertisements goes straight to the point of the ad.

Institutional copy ad is used to promote an institution and not a product.

Narrative copy ad is advertising using a story.

I hope my answer helps you

steposvetlana [31]3 years ago
6 0

Answer:

B) straight-sell copy

Explanation:

In marketing, copy refers to an original message created a company (either the manufacturer or an advertising company) that is meant to induce consumers into purchasing the product or service offered by the company. It is called copy because advertisements can also be copyrighted.

When an advertisement uses a straight sell copy, they are laying out facts about the product. Of course they do in an elegant and attractive manner, like saying "Falcon owners worry 20 to 60 % less". It means that Falcon airplanes allegedly consume 20-60% less fuel. Since the company is providing facts, they must be able to prove them to be right.

In this case, the Federal Trade Commission (FTC) prohibits false advertising, so we can expect that the airplane actually uses fewer fuel than the competition. If it wasn't so, then any competitor could file a complaint and the advertisement would be withdrawn from media outlets and the company fined.

Straight sell copy is used to highlight the good qualities and characteristics of your product compared to your competition, that is why it is generally used by brands that can prove that their products are better or at least as good as their competitors.

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stealth61 [152]
The correct answer would be : training employees on quality management
Operational managers are responsible in handling all company's resource to achieve its goal. In a service industry ( like public accounting, maid cleaning services, financial adviser, etc) quality topped any other aspect of the products. That's why experts in operation management will focus on the increasing employees' quality

5 0
3 years ago
Suppose that Scoobania, which has full employment, can obtain 1 unit of capital goods by sacrificing 2 units of consumer goods d
Leviafan [203]

Answer:

The correct answer is option c.

Explanation:

An economy named Scoobania is operating on full employment level. The production possibility curve of this economy is such that it can produce 1 unit of capital goods by sacrificing 2 units of consumer goods.

This means that the opportunity cost of one unit of capital goods is 2 units of consumer goods. However, through international trade this economy can obtain 1 unit of capital goods for 1 unit of consumer goods.  

This implies that the economy will be able to consume more of both capital goods as well as consumer goods. This indicates that Scoobania will be able to consume at a point beyond its production possibility curve.

3 0
4 years ago
In order for earnings from a second or part-time job to be considered as part of a lender’s income evaluation, what must be true
SVETLANKA909090 [29]

In order for earnings from a second or part-time job to be considered as part of a lender’s income evaluation, the applicant must have been employed for at least two years, and the employment must be expected to continue.

The basis for one's pleasure or dissatisfaction with their financial condition can be defined as income evaluation. Additionally, it might engender a sense of fairness or unfairness in how income is distributed, which might bring about societal change or stabilize the situation.

Investors can determine a property's market worth based on the income it is currently producing by using the income approach to appraisal. Investors can assess if a deal fits their aims and requirements by understanding the cash flow property can produce.

Learn more about income evaluation here:

brainly.com/question/20412040

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8 0
2 years ago
A restaurant sells salsa and guacamole, each of which can be eaten with the tacos that the restaurant sells. The manager of the
sergiy2304 [10]

Answer:

The cross price elasticity of salsa and guacamole is 0.2. The two goods are substitutes.

Explanation:

The price of guacamole is increased from $2 to $2.5.

Percentage change in price

= \frac{new price\ -\ initial\ price}{initial\ price} \times100

= \frac{2.50\ -\ 2}{2} \times100

= 25%

The demand for salsa rises by 5%.

The cross price elasticity will be

= \frac{percenatge\ change\ in\ quantity\ demanded}{percenatge\ change\ in\ price}

= \frac{5}{25}

= 0.2

We see that the cross price elasticity is positive. This means that the two goods are substitutes. When price of one good will increase consumers will prefer the cheaper substitute, increasing its demand.

3 0
4 years ago
When consumers and firms use all available information as they act to achieve their goals?
coldgirl [10]
People are rational

I believe is your answer..
5 0
3 years ago
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