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umka21 [38]
3 years ago
6

A headline reads, "Everybody worries about the cost of fuel. Falcon airplane owners worry 20 to 60 percent less." The rest of th

e ad presents factual information about the fuel economy of Falcon airplanes. Which of the following has most likely been used in the Falcon ad?
A. institutional copy
B. straight-sell copy
C. picture-caption copy
D. dialogue copyE. narrative copy
Business
2 answers:
katovenus [111]3 years ago
8 0

Answer:

B. straight-sell copy

Explanation:

Straight-sell copy advertisement is based on factual information about the product. This type of advertisements goes straight to the point of the ad.

Institutional copy ad is used to promote an institution and not a product.

Narrative copy ad is advertising using a story.

I hope my answer helps you

steposvetlana [31]3 years ago
6 0

Answer:

B) straight-sell copy

Explanation:

In marketing, copy refers to an original message created a company (either the manufacturer or an advertising company) that is meant to induce consumers into purchasing the product or service offered by the company. It is called copy because advertisements can also be copyrighted.

When an advertisement uses a straight sell copy, they are laying out facts about the product. Of course they do in an elegant and attractive manner, like saying "Falcon owners worry 20 to 60 % less". It means that Falcon airplanes allegedly consume 20-60% less fuel. Since the company is providing facts, they must be able to prove them to be right.

In this case, the Federal Trade Commission (FTC) prohibits false advertising, so we can expect that the airplane actually uses fewer fuel than the competition. If it wasn't so, then any competitor could file a complaint and the advertisement would be withdrawn from media outlets and the company fined.

Straight sell copy is used to highlight the good qualities and characteristics of your product compared to your competition, that is why it is generally used by brands that can prove that their products are better or at least as good as their competitors.

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Home Realty, Incorporated, has been operating for three years and is owned by three investors. J. Doe owns 60 percent of the tot
nordsb [41]

Answer:

Net Income for the year is $23,175

Explanation:

The Company's income Statement is prepared below. In relation to the following please note that:

  • Total Revenue is considered Section A while Total Expense is Section B and the Net Income is the difference of the same (A - B).

<u>Income Statement on December 31st:</u>

HOME REALTY, CORPORATION

Income statement

For period ended December 31st

Revenue                                           $

Sales Revenue                             166,000  

Other Revenue                                   -  

Total Revenue (A)                             166,000  

Expenses:                                    $

Salaries and Wages Expense             97,000  

Interest Expense                                6,300  

Advertising Expenses                        9,025  

Income Tax Expense                        18,500  

Dividends                                        12,000

Total Expenses (B)                        142,825  

Net Income (A-B)                                 $23,175

4 0
2 years ago
Explain the role of an entrepreneur in the economy
Ostrovityanka [42]
To start their own business, usually this supports their local economy however still depending on their success. 
5 0
3 years ago
Jared, the operations head at Cerise Confectionery, showed gratitude to his employees by hosting an employee appreciation day. I
Art [367]

Answer:

Leading is the correct answer.

Explanation:

Leading is a process of influencing, directing and guiding a people of an organization to show them a direction.

Leading is the function that is carried out in the management process to motivate the employees to reach the organizational objectives.

Thus leading create a positive attitude among the people working in the organization.

4 0
3 years ago
2. Explain how advertising and sales practices fed consumer demand during the late 1800s. What were the specific tactics used
erik [133]

Answer with its Explanation:

In the 1800s, advertising was done in local newspapers and in a number of magazines. The cost of advertising in newspapers was very high in those days because the only source of communication with the public was newspaper and magazines.

The designing of copying and opting to art was very common in those days which was adopted to attract key customers and placement of the advertisements in a specific place which would result in higher sales was also common to attract customer attention.

The telephone was invented in 1876, but still telemarketing started in 1970s. So the primary source of advertising and sales promotions was either by newspaper and magazines or face to face selling.

8 0
3 years ago
Read 2 more answers
The market rate is the rate used to calculate the actual cash payments made to bondholders.
NISA [10]
It is false that the market rate is used to calculate the actual cash payments made to bondholders rather it is the economic price for goods and services that is offered for them in free market or market place. It is also called a going rate, the market value or market price are equal only under conditions of market equilibrium and rational expectation.
6 0
3 years ago
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