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Goshia [24]
3 years ago
6

A large bank is promoting its credit card to existing bank customers who have had more than one account with the bank over the p

ast 5 years. Direct mail and web based promotions will be used to entice customers to participate by communicating the perks of this program: no annual fee, a low introductory interest rate, and $500 cash back offer to open the credit card account. The bank used the principles of _____________, fill in the blank, segmentation to identify this audience.
Business
2 answers:
Masja [62]3 years ago
8 0

Answer:

behavioral segmentation

Explanation:

Behavioral segmentation can be divided into four main categories:

  1. Brand loyalty based segmentation.
  2. Benefit sought based segmentation.
  3. Readiness to buy based segmentation.
  4. Usage based segmentation: segmentation based on the customers' repeated purchase of goods or services. Usually customers are divided into categories based on their usage of the product or service: heavy, moderate, or less. In this case, the bank is promoting its new credit card based on the customers' usage of their services. They are targeting heavy usage customers that have more than one account and for a minimum of 5 years.  

Feliz [49]3 years ago
7 0

Answer:

Behavioral.

Explanation:

A market segment is a portion of a large market in which the individuals, groups or organizations share one or more characteristics that cause them to have relatively similar products needs.

A market segment consist of a group of customers that share a similar set of needs and wants.

Are four categories of segmentation:

-Geographic

-Demographic

-Psychographic

-Behavioral. Segmentation on the basis of use occasion, user status. The evaluation of behavior in terms of the customer/prospect’s behavior relative to your company, product, or service

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3 years ago
Westsyde Tool Company is expected to pay a dividend of $1.50 in the upcoming year. The risk-free rate of return is 6%, and the e
lawyer [7]

Answer:

Return on company's stock = 15.6%

Explanation:

<u><em>The capital asset pricing model (CAPM)</em></u><em> relates the price of a share to the market risk or systematic risk. The systematic risk is that which affects all the all the economic agents, e.g inflation, interest rate e.t.c</em>

Using the CAPM , the expected return on a asset is given as follows:

E(r)= Rf +β(Rm-Rf)

E(r) =? , Rf- 6%, Rm- 14%, β- 1.2

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7 0
3 years ago
The capital-to-labor ratio is:Question 40 options:a) a key element in decreasing real wages.b) high in rich countries.c) the rat
andrezito [222]

Answer:

b) high in rich countries.

Explanation:

Capital-to- labour ratio measure the degree of capitalisation of an economy.

Labour is the service that is given by workers in exchange for salaries in the production process.

Capital is the long term input that is put into the manufacturing process, usually in the form of machinery or systems that automate production.

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On the other hand poor countries are more labour inensive, so their capital-to-labour ratio is low.

7 0
3 years ago
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The amount of income under absorption costing will be more than the amount of income under variable costing when units manufactu
Sholpan [36]

Answer: A.exceed units sold

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Under Variable Costs however, only variable Costs are considered for the computing of Cost of Production.

This difference in consideration of costs under each method leads to difference in income determination under each method.

Under Absorption Costing, fixed manufacturing costs are apportioned on produced units and the costs are only recovered when the units are sold but under variable costing, fixed manufacturing costs are treated as period costs and are therefore charged to the Income statement.

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8 0
3 years ago
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DiKsa [7]

Answer:

Option (b) is correct.

Explanation:

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