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Goshia [24]
3 years ago
6

A large bank is promoting its credit card to existing bank customers who have had more than one account with the bank over the p

ast 5 years. Direct mail and web based promotions will be used to entice customers to participate by communicating the perks of this program: no annual fee, a low introductory interest rate, and $500 cash back offer to open the credit card account. The bank used the principles of _____________, fill in the blank, segmentation to identify this audience.
Business
2 answers:
Masja [62]3 years ago
8 0

Answer:

behavioral segmentation

Explanation:

Behavioral segmentation can be divided into four main categories:

  1. Brand loyalty based segmentation.
  2. Benefit sought based segmentation.
  3. Readiness to buy based segmentation.
  4. Usage based segmentation: segmentation based on the customers' repeated purchase of goods or services. Usually customers are divided into categories based on their usage of the product or service: heavy, moderate, or less. In this case, the bank is promoting its new credit card based on the customers' usage of their services. They are targeting heavy usage customers that have more than one account and for a minimum of 5 years.  

Feliz [49]3 years ago
7 0

Answer:

Behavioral.

Explanation:

A market segment is a portion of a large market in which the individuals, groups or organizations share one or more characteristics that cause them to have relatively similar products needs.

A market segment consist of a group of customers that share a similar set of needs and wants.

Are four categories of segmentation:

-Geographic

-Demographic

-Psychographic

-Behavioral. Segmentation on the basis of use occasion, user status. The evaluation of behavior in terms of the customer/prospect’s behavior relative to your company, product, or service

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Nettie can produce 8 cupcakes or 4 hamburgers in an hour. becky can produce 4 cupcakes or 8 hamburgers in an hour. they each can
Alex73 [517]
The correct answers are four and four (4,4).

Why? Since Nettie was able to produce 8 cupcakes and 4 hamburgers within an hour, which gives her 8 cupcakes and 4 hamburgers available for trading while Becky was able to produce 4 cupcakes and 8 hamburgers in an hour. When they traded each other for a certain food its value will be equal to the opposite food, like 1 hamburger is equivalent to 1 cupcake, Nettie consumed 4 hamburgers, while Becky consumed 4 cupcakes, which is why they both consumed 4 pieces of food each after their trade.
4 0
3 years ago
If the midlands pencil corporation has issued several different debt securities, an investor would expect the lowest income stre
Dafna1 [17]

If the midlands pencil corporation has issued several different debt securities, an investor would expect the lowest income stream from <u>convertible debentures.</u>

Convertible bonds have many positive attributes for investors, but the main drawback is that investors accept lower interest rates in exchange for these benefits.

Convertible debentures are fixed rate debentures that pay interest but can be converted into a specified number of ordinary shares or shares. Conversion of a bond into equity may occur at certain times during the life of the bond and is generally at the discretion of the bondholder.

Due to this logic, a convertible bond allows the issuer to indirectly sell its common stock at a price higher than its current price. From a buyer's perspective, convertible bonds are attractive because they offer the opportunity to capture the potentially high yields associated with equities, but also the security of bonds.

Learn more about bonds here brainly.com/question/9817093

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3 0
1 year ago
Nielson Motors sold 10 million shares of stock in an SEO. The market price of Nielson's stock at the time was $37.50. Of the 10
Yuliya22 [10]

Answer:

a. $144 million

Explanation:

The computation of the amount of money raised is shown below:

But before that we have to find out the amount raised and underwriting fees which is given below:

Amount raised by company is

= 4 million × $37.5  

= $150 million

And,

underwriting fees is

= $150 million × 4%

= $6 million

So, amount raised by the company is

= $150 million - $6 million

= $144 million

We deduct the underwriting fees from the raised amount

5 0
3 years ago
From the point of view of economics, information systems technology can be viewed as a factor of production that can be substitu
Anna71 [15]

Answer: True

It can be replaced by traditional systems, however, it is not the most appropriate, because information systems help us organize information about a company so that it can be good for reading, analyzing and making decisions, if it does not comply with these principles then we can say that the company is becoming a bit more inefficient.

Traditional systems work, however, in terms of information systems, we can also have the decrease in information errors, so it is important that they be as automated as possible.

3 0
3 years ago
Natraj Corporation uses the weighted-average method in its process costing system. Operating data for the Lubricating Department
bazaltina [42]

Answer: $41,520

Explanation;

Equivalent units of production are used when some goods have not been fully processed but costs need to be attached to them. The incomplete ones will be converted to complete goods depending on how far along the production process they are.

Equivalent units for conversion costs = Transfers out during October + Ending WIP * Percentage completion

= 37,800 + (5,700 * 60%)

= $41,520

4 0
3 years ago
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