1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Goshia [24]
2 years ago
6

A large bank is promoting its credit card to existing bank customers who have had more than one account with the bank over the p

ast 5 years. Direct mail and web based promotions will be used to entice customers to participate by communicating the perks of this program: no annual fee, a low introductory interest rate, and $500 cash back offer to open the credit card account. The bank used the principles of _____________, fill in the blank, segmentation to identify this audience.
Business
2 answers:
Masja [62]2 years ago
8 0

Answer:

behavioral segmentation

Explanation:

Behavioral segmentation can be divided into four main categories:

  1. Brand loyalty based segmentation.
  2. Benefit sought based segmentation.
  3. Readiness to buy based segmentation.
  4. Usage based segmentation: segmentation based on the customers' repeated purchase of goods or services. Usually customers are divided into categories based on their usage of the product or service: heavy, moderate, or less. In this case, the bank is promoting its new credit card based on the customers' usage of their services. They are targeting heavy usage customers that have more than one account and for a minimum of 5 years.  

Feliz [49]2 years ago
7 0

Answer:

Behavioral.

Explanation:

A market segment is a portion of a large market in which the individuals, groups or organizations share one or more characteristics that cause them to have relatively similar products needs.

A market segment consist of a group of customers that share a similar set of needs and wants.

Are four categories of segmentation:

-Geographic

-Demographic

-Psychographic

-Behavioral. Segmentation on the basis of use occasion, user status. The evaluation of behavior in terms of the customer/prospect’s behavior relative to your company, product, or service

You might be interested in
Bob and Serena are married and file a joint income tax return. For 2018, their modified AGI is $70,000. Their daughter, Dawn, is
Bogdan [553]

Answer:

The American Opportunity Tax Credit (AOTC) that can be claimed is $2,500.

Explanation:

As of 2018, no changes have been made to the AOTC. By law, with a modified  adjusted gross income (MAGI) of $80,000 or less for single individuals and $160,000 or less for married filing jointly, the individuals can claim the full credit amount. It is a credit paid for an eligible student to cover education expenses, if in the first four years of postsecondary education. A maximum annual amount of $2,500 is given and an additional 40% of remaining amount (up to $1,000) if the tax owed falls to zero.

8 0
3 years ago
Rick Co. had 30 million shares of $1 par common stock outstanding at January 1, 2021. In October 2021, Rick Co.'s Board of Direc
Bond [772]

Answer:

Debit retained earnings for $15.30 million.

Explanation:

As per the data given in the question,

Declaration of common stock dividend indicates no cash payments, only extra shares issued with rate of stock dividend

In this Rick Co. had 30 million shares and Rick Co. declared 1% stock dividend  

which means 30 million × 1% = 0.30 million shares issued

Retained earning = (0.30 million × $51)  

= $15.30 million

To common stock A/c =  (0.30 × $1) = $0.30 million

To capital paid in access A/c = (0.30 million × ($51-$1)) =  $15.00 million

( Being stock dividend was issued at 1% )

Hence, Option (d) Debit retained earning for $15.30 million is correct.

8 0
2 years ago
In the Reaching Beyond our Borders box titled, "Ethical Culture Clash", the story proves that a large multi-national company suc
kap26 [50]

Answer:

False

Explanation:

Ethical standards are are set of guiding principles that an organisation communicates to its employees as the expected way to do things.

In reaching beyond our borders it is not true that ethical standards of of its employees must be the same as for workers in the United States.

For example an employee living abroad does not spend his whole housing allowance on getting a place to stay as expected in the United States, but puts it to use on other endeavours.

8 0
3 years ago
Some club members want to increase membership dues by $7.00.Other club members want to increase them by $3.00.They have reached
Kipish [7]

Answer:

Option E (Compromising) would be the correct choice.

Explanation:

  • A conflict mediation method of consensus attempts to discover a reason to reasonably pleasing parties and from both sides of the debate.
  • When it becomes more necessary to optimize a compromise than for the conclusion to always be perfect, a deadline is fast approaching, even at such an ongoing crisis, because you need a workable measure only for the moment, such style might be suitable to be using.

The other choices aren't relevant to the situation presented. Because otherwise, that is the right answer.

5 0
2 years ago
In year 2, Sammi Corp. changes its inventory method from FIFO to the weighted-average method. Under the weighted-average method,
Dima020 [189]

Answer:

Two adjustments must be made to year 1's financial statements:

  1. The income statement must be adjusted since net income increased because cost of goods sold decreased.
  2. The balance sheet must be adjusted since retained earnings will increase because net income increased.

Explanation:

The retrospective approach hides any changes with the accounting methods, and shows the financial statements as if the new accounting method was used all along and there was no error or change.

6 0
3 years ago
Other questions:
  • You are considering replacing your aging propane furnace for a natural gas model. The propane model originally cost $2,200, will
    15·1 answer
  • Domestic producers of steel rods send a lobbyist to the U.S. government to request that the government impose trade restrictions
    9·1 answer
  • An 83-year-old female demonstrating early-stage dementia has just had surgical repair to her fractured left hip. no family membe
    14·1 answer
  • Gina and Chen are both managers at CPA4U, a large accounting firm. Each has a very different management style. Gina is very outg
    9·1 answer
  • As a financial planner, you offer unbiased advice to your clients. Which principle of ethics are you complying with?
    13·2 answers
  • Wildhorse Co. reported net income of $176,240 for 2017. Wildhorse Co. also reported depreciation expense of $34,330 and a loss o
    9·1 answer
  • Integrating the information streams produced by a firm into a single, coherent enterprise-wide set of data, and then using model
    6·1 answer
  • The declaration date is the date on which the corporation ______. makes a payment to the stockholders of record records its obli
    14·1 answer
  • Anthony Finley wishes to become a millionaire. His money market fund has a balance of $287,270 and has a guaranteed interest rat
    5·1 answer
  • What website can i buy custom nikes on​
    15·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!