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Goshia [24]
3 years ago
6

A large bank is promoting its credit card to existing bank customers who have had more than one account with the bank over the p

ast 5 years. Direct mail and web based promotions will be used to entice customers to participate by communicating the perks of this program: no annual fee, a low introductory interest rate, and $500 cash back offer to open the credit card account. The bank used the principles of _____________, fill in the blank, segmentation to identify this audience.
Business
2 answers:
Masja [62]3 years ago
8 0

Answer:

behavioral segmentation

Explanation:

Behavioral segmentation can be divided into four main categories:

  1. Brand loyalty based segmentation.
  2. Benefit sought based segmentation.
  3. Readiness to buy based segmentation.
  4. Usage based segmentation: segmentation based on the customers' repeated purchase of goods or services. Usually customers are divided into categories based on their usage of the product or service: heavy, moderate, or less. In this case, the bank is promoting its new credit card based on the customers' usage of their services. They are targeting heavy usage customers that have more than one account and for a minimum of 5 years.  

Feliz [49]3 years ago
7 0

Answer:

Behavioral.

Explanation:

A market segment is a portion of a large market in which the individuals, groups or organizations share one or more characteristics that cause them to have relatively similar products needs.

A market segment consist of a group of customers that share a similar set of needs and wants.

Are four categories of segmentation:

-Geographic

-Demographic

-Psychographic

-Behavioral. Segmentation on the basis of use occasion, user status. The evaluation of behavior in terms of the customer/prospect’s behavior relative to your company, product, or service

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Answer:

A pay policy line <u>reflects the pay structure in the market, which always matches rates in the organization.</u>

Explanation:

A pay policy line is the salary level and organization chooses to pay its employees compared to the standard salary level in the market.

Organizations would prefer not to overpay or underpay their employees. Therefore they consider the standard pay structure of the market and match the amount they pay their employees to this structure.

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Yuri [45]

Based on the question above, the correct answer goes thus:

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5 0
3 years ago
Morgan Pharmaceutical spends $50,000 this year in research and development for a new drug to cure liver damage. By the end of th
kenny6666 [7]

Answer:

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Explanation:

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To maintain the balance on asset & liabilities side of the balance sheet, the asset side will also reduce by $14,000. $14,000 will be deducted from the reserves of the bank. As a result, the remaining amount of reserves is equal to $36,000 ($50,000 - $14,000).

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