1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Goshia [24]
2 years ago
6

A large bank is promoting its credit card to existing bank customers who have had more than one account with the bank over the p

ast 5 years. Direct mail and web based promotions will be used to entice customers to participate by communicating the perks of this program: no annual fee, a low introductory interest rate, and $500 cash back offer to open the credit card account. The bank used the principles of _____________, fill in the blank, segmentation to identify this audience.
Business
2 answers:
Masja [62]2 years ago
8 0

Answer:

behavioral segmentation

Explanation:

Behavioral segmentation can be divided into four main categories:

  1. Brand loyalty based segmentation.
  2. Benefit sought based segmentation.
  3. Readiness to buy based segmentation.
  4. Usage based segmentation: segmentation based on the customers' repeated purchase of goods or services. Usually customers are divided into categories based on their usage of the product or service: heavy, moderate, or less. In this case, the bank is promoting its new credit card based on the customers' usage of their services. They are targeting heavy usage customers that have more than one account and for a minimum of 5 years.  

Feliz [49]2 years ago
7 0

Answer:

Behavioral.

Explanation:

A market segment is a portion of a large market in which the individuals, groups or organizations share one or more characteristics that cause them to have relatively similar products needs.

A market segment consist of a group of customers that share a similar set of needs and wants.

Are four categories of segmentation:

-Geographic

-Demographic

-Psychographic

-Behavioral. Segmentation on the basis of use occasion, user status. The evaluation of behavior in terms of the customer/prospect’s behavior relative to your company, product, or service

You might be interested in
Financial barriers to healthcare are a huge concern to people around the world. describe three (3) organizations who provide fin
Vlada [557]

These are some of the organizations that provide financial assistance to healthcare: 

1. NeedyMeds, Inc. 

T<span>his is a national non – profit organization that provides free information to </span>those<span> people who cannot afford the medications. </span>T<span>his organization aims on providing affordable healthcare to </span>people. They also provide discount cards for medicine accepted in over 65,000 pharmacies. 

2. Partnership for Prescription Assistance 

This organization help those people who are uninsured or underinsured with their medications for free or nearly free. The organization<span> provides a single point of access to over</span> 475 patient assistance programs, including around<span> 200 offered by biopharmaceutical companies.</span> 

3. RxHope 

T<span>his organization provides an advocate and facilitator in getting the people's medications for free or at a small amount.</span>

4 0
3 years ago
The entry to record the flow of direct labor costs into production in a job order cost accounting system is to
Nookie1986 [14]

Answer:

Debit : Work In Process Account and Credit : Salaries and Wages Payable Account

Explanation:

All manufacturing costs are accounted for in a Work in Process Account during manufacture. Therefore Debit the Work In Process Account to show accumulation of the manufacturing costs and Credit the Salaries and Wages Payable Account to show the utilization of labor.

4 0
3 years ago
Consider the following three items: CQ, EI, and AP = PP + S – T. How might you to achieve improved outcomes for groups that have
il63 [147K]

Answer:

How to achieve improved outcomes for groups that have specific set of objectives focusing on how the concepts can be used to make a difference across the group

  • making each member of the group understand each other emotionally and their ways of performing tasks
  • making each member of the group understand their importance in the entire production process
  • making the group members aware about the importance of optimum utilization of resources and avoid wasting resources  while working
  • making the group understand the possibility of achieving good performance by eliminating work threats
  • making the group understand the organization's structure therefore it makes the group culturally intelligent

How you can improve positive influences and especially preempt or limit negative sentiments

  • increasing the dependency culture among each other so they learn to work with each other in harmony.
  • creating friendly relationships between employees and also between employees and employer
  • making the employees understand and practice proper organizational culture so that they can work judiciously following the organizational structure

Explanation:

Note :

CQ = cultural intelligence

EI = emotional intelligence

AP = actual productivity

PP = potential productivity

S = synergy

T = performance threats

How to achieve improved outcomes for groups that have specific set of objectives focusing on how the concepts can be used to make a difference across the group

  • making each member of the group understand each other emotionally and their ways of performing tasks
  • making each member of the group understand their importance in the entire production process
  • making the group members aware about the importance of optimum utilization of resources and avoid wasting resources  while working
  • making the group understand the possibility of achieving good performance by eliminating work threats
  • making the group understand the organization's structure therefore it makes the group culturally intelligent

How you can improve positive influences and especially preempt or limit negative sentiments

  • increasing the dependency culture among each other so they learn to work with each other in harmony.
  • creating friendly relationships between employees and also between employees and employer
  • making the employees understand and practice proper organizational culture so that they can work judiciously following the organizational structure
5 0
2 years ago
Buyer Kristin has a buyer agency agreement with Carlotta, a licensee. Kristin's brother, Dalton, is going to showings with Krist
Lesechka [4]

The person that is going to be the client of Carlotta would be Kristen herself.

<h3>Who is a client?</h3>

This is the term that is used to refer to the person that is making use of the services of another professional.

The client has the agent working for him or her. Kristin is the direct client in this question.

Read more on client here: brainly.com/question/989551

#SPJ1

5 0
1 year ago
A company budgeted unit sales of 204,000 units for January, 2020 and 240,000 units for February 2020. The company has a policy o
ArbitrLikvidat [17]

Answer:

the number of units to be produced is 214,800 units

Explanation:

The computation of the number of units to be produced is given below;

= Budgeted units sales + required ending inventory - opening inventory

= 204,000 units + (240,000 units × 30%) - 61,200 units

= 204,000 units  + 72,000 units - 61,200 units

= 214,800 units

Hence, the number of units to be produced is 214,800 units

We simply applied the above formula so that the correct units could come

7 0
3 years ago
Other questions:
  • A neighborhood sportswear store sells a pair of victoria sneakers for $40. due to the recent fitness craze, these shoes are in h
    11·1 answer
  • The ability of a marketer to identify customers before they make a purchase is called
    10·1 answer
  • FedEx Corp. stock ended the previous year at $113.39 per share. It paid a $0.40 per share dividend last year. It ended last year
    5·1 answer
  • A lawn service company has the following production possibilities. With​ one, two,​ three, and four​ workers, the company can mo
    5·1 answer
  • Assume that you are the portfolio manager of the SF Fund, a $3 million hedge fund that contains the following stocks. The requir
    15·1 answer
  • A balance is _____.
    12·1 answer
  • It will cost $7,500 to acquire a cotton candy cart. Cart sales are expected to be $3,800 a year for four years. After the four y
    15·1 answer
  • Taking notes is likely to increase your _____. a. Enunciation b. Focus c. Speaking ability d. Logic
    7·2 answers
  • Which type of savings account offers the best interest rates?
    8·1 answer
  • Fredrick is single and lives alone. He paid more than half of the cost of maintaining a home for his father for the entire year.
    11·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!