The correct answer would be option B, Cognitive Dissonance.
By sending post purchase letters and giving guarantees on products to consumers who have bought their company's products or services, marketing manager can help reduce the consumers' Cognitive Dissonance.
Explanation:
A cognitive dissonance is something when a person is having some inconsistent thoughts, beliefs or attitudes. Such problems may occur after the person has made a decision or change some behavior.
So when people purchases some product, they are likely to have this cognitive dissonance which cause inconsistent thoughts about the purchased product or service, like is my decision to purchase this product good? Is this product worth the price? or is it going to serve its purpose?. All such thoughts of buyers can be reduced if the marketing manager gets in touch with the buyer and takes feedback from them. This act of marketing manager will definitely help the buyer to shed all inconsistent thoughts and he will just enjoy his new purchase.
Learn more about cognitive dissonance at:
brainly.com/question/7577840
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