Explanation:
The ideal would be to create an advertising message that would bring value and engagement to the target audience that you want to reach, which in this case are young university students. Use more modern and informal communication, elements of youth culture, such as music, films and series, which add value to advertising to attract the desired audience.
It would also be important that advertising communication be carried out in colleges, through advertising on student radio or as a sponsor of sports games.
If the product is well aimed at meeting the needs of university students and has a positive response, in the future it can grow and be consumed by other students and thus become a product of value for young people.
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Answer:
1. It is not easy to get funds for a start up, as many banks do not consider it as a successful decision to provide loan to a start up, as the feasibility of recovery of loan cannot be identified and guaranteed.
2. Venture capitalists also faces the same issue as of bank, also they are large equity investors and tend to invest in even larger project.
3. Private investors do not blindly invest and rather are more cautious then banks or venture capitalists, as because they do not huge funds to invest, and with less amount of investment they need even higher assurance.
4. Public stock is never available for a start up as for public stock issue you need great credibility, and good previous record.
Answer:
The answer is $61,000
Explanation:
An impairment loss is recognized when the carrying amount of an asset is less than its fair value(prevailing market price).
The difference between the carrying value and fair value is written off. Carrying amount is the cost of acquiring an asset minus any subsequent depreciation and impairment charges.
Impairment Loss = Book Value – Market Value
Impairment Loss = $177,500 - $116,500
Impairment loss is $61,000