Question

Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worthiness to be elected as the first woman president of the US. Mrs. Clinton periodically presented her message in the form of highly structured "town hall" meetings with voters. From a marketing perspective, these town hall meetings, illustrate the ____________ component of the marketing mix.a. Product
b. Promotion
c. Place
d. Prediction
e. Price

Answer 1

Answer:

b. Promotion

Explanation:

This is a promotional marketing strategy. Promotional marketing is a strategy that aims to generate more value for a product or service, in order to build customer / audience loyalty. This is usually a sales strategy that can also be applied to political campaigns. Hillary's strategy was to use being the first possible US president as a differentiation from her campaign. This is a way of bringing a group of voters sympathetic to the idea proposed (female president) to the election campaign. This is reinforced by the proximity she sought in having structured meetings with voters.