Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worth
iness to be elected as the first woman president of the US. Mrs. Clinton periodically presented her message in the form of highly structured "town hall" meetings with voters. From a marketing perspective, these town hall meetings, illustrate the ____________ component of the marketing mix.a. Product b. Promotion
c. Place
d. Prediction
e. Price
This is a promotional marketing strategy. Promotional marketing is a strategy that aims to generate more value for a product or service, in order to build customer / audience loyalty. This is usually a sales strategy that can also be applied to political campaigns. Hillary's strategy was to use being the first possible US president as a differentiation from her campaign. This is a way of bringing a group of voters sympathetic to the idea proposed (female president) to the election campaign. This is reinforced by the proximity she sought in having structured meetings with voters.
d. It recognizes that manufacturing and service delivery systems must execute quality specifications well.
Explanation:
GAP provides for better performance and accounting standards.
Whether manufacturing unit, or a unit of providing service, it establishes some standards which need to be complied with. Accordingly one of the standard requires the units to have quality specifications. This means that the manufacturing units along with units providing service shall not only consider for increasing their revenue, but also increase the quality provided by them.
Jason's accountant should consider a single plantwide rate to correct the problem.
Explanation:
If a company manufactures products that consume factory overhead costs in different ways, a single plantwide rate may not accurately allocate factory overhead costs to the products and cause cost distortions. Cost distortions can cause companies to lose sales and make incorrect decisions on expanding production.
A consumer is less likely to act as a brand advocate. An advocate to someone is a person that speaks on behalf of someone or acts as an intermediate between a person he is representing and another. An advocate role is not the job of a consumer.
