We will first make a list of the market characteristics that are pertinent to the health club, and then, based on that list, we will determine the type of marketing strategy that needs to be adopted for the marketing of the health club. This will allow us to gain an understanding of the differences in how marketing is approached for the East, West, and South markets.
The East Coast is distinguished by its high levels of affluence, hectic urban environments, and limited free time, all of which contribute to a lower frequency of visits to fitness and health clubs. The most difficult task is to persuade them to make time for themselves and go to the fitness center. It is a very difficult task to sell memberships to a health club since most individuals would rather join a social club, which allows them to drink and host get-togethers.
This is further explained below.
<h3>What is a health club?</h3>
Generally, Because marketing a health club is not about the product but rather about the experience that the facility can provide, the strategy should be analogous to experiential marketing. Furthermore, in order to increase sales, the experience needs to be improved while also being maintained in terms of the quality of the experience that it delivers.
In conclusion, West Coast: Relaxed, natural, and health-focused. High spending power. Marketing should separate the health club via benefit selling. Because of increased competition, marketing should differentiate more.
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