Question

The international marketing manager of an office furniture company ordered a research report on global telecommunications equipment sales. The report noted that, in the early 1990s, AT

Answer 1

Answer:

The remaining part of the question is:

The report noted that, in the early 1990s, AT&T was awarded a $4 billion contract to provide communication network products and services in Saudi Arabia. The manager took this as a cue to put Saudi Arabia on her information agenda, reasoning that office furniture sales would increase as the country's telephone system was improved. As described here the marketing manager is viewing Saudi Arabia as a(n):

Correct Answer:

Incipient market

Explanation:

Incipient Market is the type of market where export firms can use market research to know the trends and preferences that indicate emergence of future markets.  And, also, with solid efforts, export firms can create potential markets and gradually convert these into existing markets. Currently, incipient market does not exist.