Answer:
TRUE
Explanation:
The CEO
's belief that he has placed his firm in a slow-cycle industry where <u>concerns about protecting unique competencies dominate concerns about market share,</u> is true
Basically, the CEO operates in a niche market as is reported in the scenario
<u>Niche marketing refers to competing within a narrowly defined market segment with a specialized offering.</u>
Most small businesses are generally not niche marketers; they simply have a very small share of a large segment <u>whereas niche marketers have a large market share in a small/tight segment.
</u>
Having therefore established his Niche business in a small segment where he has a large market share (otherwise it would not be a niche business), <u>the concerns will be about protecting unique competencies rather than market share</u>
<u />
President Obama added anywhere from $983 billion to $9 trillion to the national dept.
Answer:
franchising
Explanation:
According to my research on different business strategies, I can say that based on the information provided within the question Entrepreneurs purchasing such a license are engaging in franchising. This is when the owner of a brand licenses the name to a specific individual so that individual can open up his/her own store using that name and reputation. These licenses come with certain requirements placed by the owner of the brand that the buyer must follow.
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Answer:
The correct answer is sensory.
Explanation:
Sensory marketing is widely used and also highly recommended for those companies that want to be exclusive, original and convey a different and positive customer experience. Its objective is that the client leaves satisfied and with a good memory that is not easily erased from his memory.
As human beings we are endowed with five senses, six if as some do we have intuition. Next we will see how marketing plays with us through our senses:
