Wright Company's cash account shows a $27,700 debit balance and its bank statement shows $26,000 on deposit at the close of busi
ness on May 31. The May 31 bank statement lists $110 in bank service charges; the company has not yet recorded the cost of these services. Outstanding checks as of May 31 total $5,700. May 31 cash receipts of $6,300 were placed in the bank’s night depository after banking hours and were not recorded on the May 31 bank statement. In reviewing the bank statement, a $410 check written by Smith Company was mistakenly drawn against Wright’s account. The bank statement shows a $580 NSF check from a customer; the company has not yet recorded this NSF check. Prepare its bank reconciliation using the above information.
Explanation: The family without a doubt is a major influence on the consumer behaviour of its members. There are many examples of how the family influences the consumption behaviour of its members.
The importance of the family or household unit in consumer behavior arises for two reasons:
1. Many products are purchased by a family unit.
2. Individuals’ buying decisions may be heavily influenced by other family members.
How families or households make purchase decisions depends on the roles of the various family members in the purchase, consumption, and influence of products. Regardless of how many family members are present when items are being purchased, the other family members play an important role in the purchase.
