Question

Mary works for a small computer software company. Her boss is constantly improving the company's products but neglects customers, billing, and promoting the company. Her boss is probably stuck in the ________ era of marketing

Answer 1

Answer:

D. Production-oriented

Explanation:

Production oriented form of marketing is when producers decides to ignore the needs of the customer and focus on improving the quality of the products. People that practice this form of marketing believes that their customers will seek then out based on the high quality of their products. It involves placing emphasis on the production techniques and cost of production rather than the wants or needs of the customers or market. This is what Mary's boss is doing. He's stuck in the production-oriented era.