Answer:
places
Explanation:
In marketing, brand leverage is a strategy used to add value to a new brand by associating it to existing brands. In this case, some Swiss watches are world famous for being excellent and very expensive watches, e.g. Rolex, Omega, Piguet, Patek Philippe, etc. So what this salesperson is doing, is associating this unknown watch to other Swiss watches and therefore claiming that it must also be a good watch.
The same happens with cars, e.g. Volkswagen are cheap entry level cars in most of the world, but in the US they are branded as German cars or built with German technology, associating them to high quality cars like BMW or Mercedes Benz.
Answer:
Explanation: The marketing mix consists of a number of factors that a producer usually exploits in order to influence consumers to purchase his/her products and services.
The marketing mix consists of:
- Product
- Price
- Place
- Promotion.
The above are usually called the 4Ps of marketing.
Of the four factors of the marketing mix, the factor that will the easiest for Lee to change will be the price.
This is because, often times, the price of a product or service will be the major determinant in the success of said commodity, and this is due to the fact that customers will compare the product being offered with its price in order to judge whether the product is worthy of the value placed on it.
Therefore, in order for Lee to influence the potential customers to make purchases, the price of the software program will be the easiest to be reviewed, and it should be set to a level where potential customers will be influenced to exchange their money for the software program.
Answer:
The forecast for September using exponential smoothing with alpha = 0.4 is 62.
Explanation:
Forecasting Formula
Forecasting the next point is determined using the forecasting formula is the basic equation
S(t+1)=αy(t)+(1−α)S(t), 0<α≤1,t>0.
α = alpha =0.4
New forecast S(t+1) is previous forecast S(t) plus an error adjustment. This can be written as:
S(t+1)=S(t)+αϵ(t),
where ϵ(t) is the forecast error (actual - forecast) for period t.
In other words, the new forecast is the old one plus an adjustment for the error that occurred in the last forecast.
New forecast for August S(t+1) = 0.4×60 + (1-0.4)×70
= 66
New forecast for September S(t+1) =0.4×56 + (1-0.4)×66
=62
Answer:
C. Unauthorized acquisition or use of data or assets that could affect financial statements will be prevented or detected in a timely manner.
Explanation:
Internal Control Financial Reporting is a framework designed to help companies manage their financial reporting and achieve the greater goals of risk assessment, control, information and communication, as well as monitoring. One of the weaknesses that could characterize ICFR is its inability to assure timely prevention and detection of unauthorized acquisition or use of data.
The scheme however ensures that financial records are maintained and that transactions are prepared according to GAAP rules. ICFR ensures that misstatements are detected in financial reporting.
Answer:
e. $0
Explanation:
The economic profits of Carmela’s Churros can be determined through following mentioned equation.
Economic profit=Revenues-(explicit costs+implicit costs)
In the given question
Revenues= $40,000
explicit costs=$15,000
implicit costs=$25,000
Economic profits=$40,000-($15,000+$25,000)
=$0
So based on the above calculation, the answer is e. $0