Answer:
<u><em>Ethical decisions when dealing with businesses and institutions.</em></u>
It is important in many aspects:
1. Judicial aspects: If you take unethical decision, you have to be responsible for the risk of future audits that might discover your unethical behavior and would have to afront charges.
2. Reputational Aspects: In the long run much of your trust is at stake as you might become a felon and would have to work really hard to change that view of yourself within a community.
3. Personal well being: At the end is very important to have peace of mind.
in the budgeting process you should create a budgeted balance sheet and budgeted income statement. Your balance sheet and income statement, whether budgeted or actual, are the two great financials. They reflect the bottom line, showing how the business is doing.
The management of GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales promotion activities, creating a consistent message. This effort to promote a positive brand image represents an integrated marketing communication program.
<h3 /><h3>What is integrated marketing communication?</h3>
They correspond to strategies used in organizations to promote a brand, a product or a relevant message through integrated communications, which are conveyed in different communication channels, to attract a greater number of potential consumers. Some media used are:
- Social networks
- TV
- Radio
- Newspapers
The objective then of the integrated marketing communication is to generate a reinforcement of a communication that will increase the value of the brand and the perception of the target public.
Therefore, IMC generates a unified strategy through marketing processes, such as identifying the best public relations strategy and audience analysis to identify the best marketing communication, generating positioning for a company.
Find out more about integrated marketing communication here:
brainly.com/question/9696745
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