Answer: price leadership
Explanation: Price leadership is a circumstance where one business, typically the dominant one in its market, sets prices that its rivals follow closely.
This business is typically the one with the minimum cost of production, thus being able to outperform the prices charged by any rival who tries to set their prices below the price range of the market leader.
Rivals could increase prices than the cost leader, but this would likely lead to lower share of the market unless rivals were able to distinguish their goods adequately.
Hence from the above we can conclude that the given case depicts price leadership strategy.
This strategic move will positions Zenovia Incorportation to enjoy and benefit from economic arbitrage. Economic arbitrage refers to simultaneous buying and selling of an asset or a product in order to make profit from the price difference. Arbitrage strategy profits by exploiting the price differences of a particular product in different markets.
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