During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when the<u> perceived risk of the </u><u>product or service </u><u>to be purchased increases.</u>
This is further explained below.
<h3>What is <u>
a product</u>?</h3>
Generally, A physical thing that is offered for sale for purchase, attention, or consumption is referred to as a commodity.
On the other hand, an intangible item that comes from the work of one or more humans is referred to as a service.
In conclusion, When a customer perceives an increased level of risk associated with the product or service that will be bought, he is more likely to broaden the scope of his search and take into consideration a greater number of alternative brands.
This occurs during an external information search.
Read more about <u>product </u>
<u>brainly.com/question/22852400</u>
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Answer: b. Access to additional knowledge and expertise.
Explanation:
One of the advantages of opening a limited company be it private or public, is the additional knowledge that the other shareholders would bring on board.
In the case of a private company, the new shareholders would be from various backgrounds and would have knowledge on how to grow the business and in the case of a public company, the Board of Directors are usually drawn from various industries and so will put their experience from those industries into the company thereby giving it an edge.
Based on the transaction that Sally engaged in, recording it will involve:
- Debiting cash for $10,000.
- Crediting equity for $10,000.
<h3>Recording Sally's transaction. </h3>
- The cash transaction is an investment which will be recorded in the Shareholder's Equity account.
- The investment came in cash so will go to the cash account.
When cash is increased as was the case here, it should be debited. When equity increases as was the case here once more, it is to be credited.
Find out more on shareholder's equity at brainly.com/question/26384373.