Question

________ refer to people in an organization's buying center who affect the buying decision; they often help define specifications and provide information for evaluating alternatives.

Answer 1

Influencers refer to people in an organization's buying center who affect the buying decision; they often help define specifications and provide information for evaluating alternatives.

Explanation:

The term influencer refers to the persons who has the power in affecting the decisions related to the purchasing of any product. The decisions that are associated with the purchase made by other persons are influenced by the influencer because of the knowledge, authority, relationship or the position the has with the other person.

In the context of business and marketing, Influencers refers to those people who has the ability in affecting the purchasing or buying decisions. They influence the buying decisions of the audience by providing the information regarding the specifications definitions and also how to evaluate and choose among the different alternatives.