Answer:
The correct answer are: peripheral route; you do not have strong arguments for why your product is superior
Explanation:
The peripheral route, instead of examining the relevant arguments for the matter, individuals examine the message quickly or focus on simple indicators that help them decide whether to accept or reject the position advocated in the message. The elements that are peripheral to the arguments of the message are those that take center stage. These may include the communicator's physical attractiveness, the direct style of speaking, or the pleasant association between the message and the music that is heard in the background. Sometimes, the strength of the arguments is of secondary or almost null importance. Sometimes we lack the motivation, ability or time to reflect carefully. If we are disinterested, distracted or busy, we may not take the time to analyze the content of the message. Instead of analyzing whether the arguments are convincing, we will most likely follow the peripheral route, focusing on clues and indicators that activate automatic acceptance without too much cognitive processing. Peripheral processing allows communicators to design simple claims and messages to influence individuals. Although on many occasions this route may seem like the panacea of contemporary persuasion, the truth is that a good part of it is also carried out through mechanisms that involve careful and reflective considerations of the message's arguments, since, as we have indicated, When people have some motivation or are able to process messages, they are not based exclusively on peripheral cues and signals, or necessarily fall into the tricks of the persuader. When processing peripherally, people always rely on simple rules, to make decisions, "heuristic." For example the "heuristic" that experts should be believed and only for this reason accept the recommendation of a speaker, the heuristic "if many people think that something is good, then it should be" or those of reputation, consistency and security apparent in the argument. Peripheral and superficial processing does not produce profound and lasting changes of opinion. The effects of surface processing are ephemeral but relevant enough to convince an undecided voter or push a consumer towards the purchase of one or another product.
Answer:
Credit, $60,000
Explanation:
Given,
Market rate = 10%
Face value $60,000 = Principal value.
When the bonds mature, the issuer records its payment of principal with credit to cash in the amount of principal value that is $60,000 because the bondholder will pay the principal with interest.
Therefore,
Bondholder will pay the $60,000 issued amount as principal because there is an additional interest amount needs to be paid.
It is credit because it is matured on the date of cash payment.
Answer:
Market value of stock A = 20 shares x $10 = $200
Market value of stock B = 15 shares x $3 = $45
Market value of stock C = 10 shares x $5 = $50
Total market value $295
Amount to invest in stock A
= $200/$295 x $5,000
= $3,389.83
Explanation:
In this case, we will calculate the market value of each stock by multiplying the number of each stock by their corresponding market prices.
Thereafter, we will divide the market value of stock A by the total market value multiplied by amount available for investment ($5,000).
Answer:
Increase
Explanation:
Population net income consists of the difference between labor income and expenditure. If the government adopts a contractionary fiscal policy, that is, increases taxes, the net income of the population will decrease, since part of the income will be directed to the payment of taxes. For the Fed to compensate for this decline in income, an expansionary monetary policy will have to be adopted, ie the Fed must act to stimulate the population's income. The increase in money supply has the effect of warming the economy in the form of higher demand and higher wages. This is the form of compensation between two different policies, one contractionist and one expansionist.
Answer: 16.3%
Explanation:
Given the details in the question, the cost of preferred capital can be calculated using the CAPM method.
Cost of preferred stock using the Capital Asset Pricing Model is:
= Risk free rate + Beta * ( Market return - Risk free rate)
= 4% + 1.23 * (14% - 4%)
= 16.3%
