This statement is true. Teenagers have a higher price elasticity than do adults.
This is because teenagers does not have much income to spend so they can shift to other products also. Teenagers are also not addict to smoking or any other habits , Therefore price affects the demand of the product.
Price elasticity is defined as the ratio of the percentage change in quantity demanded due to percentage change in price.
Elasticity having more than 1 are relatively more elastic.
Adults have more income to spent so the demand do not effects due to change in price. As adults are more addicted to smoking then teenagers ,
addicted people did not consume less due to its price change.
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The net present value would be zero.
Hope this helped! :)
To do a thorough environmental scan, a marketer must consider both current and potential Competitors in designing a marketing strategy.
What is a Environmental scan?
- Environmental scanning is the examination of outside sources to find elements that affect a firm. Finding and consulting sources outside of the company is the key objective. Despite the fact that these sources cannot be controlled from the standpoint of the business, it is crucial to take them into account when making decisions.
- SWOT analysis is one well-liked technique for scanning the environment. Strengths, Weaknesses, Opportunities, and Threats are each represented by a letter, and each should be examined. The company's internal factors make up the company's strengths and possibilities, while external variables make up the company's weaknesses and dangers.
- Companies want the environmental scans they invest time and resources in to produce the most thorough results possible.
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