Comfort Corners Home Furnishings uses labor and machinery to transform wood, plastic, metal, and cloth into comfortable chairs,
sofas, and love seats for the home. This process creates______________. a. use facility.
b. form utility.
c. intangible productivity.
d. place utility.
Utility can be defined as the satisfaction a consumer derives from using a particular good or service. There are different types of utilities and they include: Form utility, time utility, place utility, possession utility, and task utility.
Form utility is the satisfaction derived from the use of finished products, rather than their raw forms. Many firms try to convert the raw forms of products to a useful form that will be readily acceptable to the consumer. Examples the use of wood to make furniture.
This is the process of designing a product to target a specific client's needs or wants. Customers' desires are incorporated into the features and benefits the products offer to customers. As in the above company. Various designs of furniture have been designed to appeal to customers needs and wants in home furnishing.furnishings.
