Bright Inc., a company exporting electrical appliances, fails to deliver a large shipment on time to a customer in a different c
ountry due to certain technical problems. In order to avoid embarrassment, the officials of Bright Inc. conduct themselves in a dignified manner, as they may have to deal with the customer in future. Which of the following aspects of negotiation is seen in the given example: a. Face savingb. Barteringc. Making the roundsd. Confrontation
Face saving involves actions or in-actions that seek to prevent one from getting embarrassed or losing social status. They are attempts to upholds one's dignity by quickly correcting a mistake or remedying poor perception.
Bright Inc., are behaving in a dignified manner to avoid loss or reputation in the eyes of the customer. They need to maintain a respectful relationship with the customer for business continuation. The actions of Bright Inc. are face-saving as they aim at salvaging its business image after failing to deliver as expected.
Because a strategic window is a temporary period of optimum fit between the key requirements of a market and the particular capabilities of a firm competing in that market.
