Willie had to construct a message to convince managers to stop micromanaging competent employees and spend more time on leadersh
ip aspects of their job. He began with a short, compelling sentence about the managers' value to the company. Then, he worked to gain their interest with his solution to the problem, and explained how the managers would benefit by redistributing their efforts. Finally, he suggested a simple approach to moving forward with the plan. What approach was Willie using? a. An indirect approach
b. A journalistic approach
c. The AIDA approach
d. A logical approach
e. An objective approach
Attention, Interest, Desire and Action (AIDA) approach refers to a model that proposes that messages need to accomplish certain tasks that enables the audience to move through a series of sequential steps.
First he talked about how important managers are (got their attention). Then he captured their interest by showing them the solution to the problem. When he explained how the managers would benefit from carrying on the proposed solution he increased their desire to get involved. Finally Willie told them how they should carry on the proposed solution (action plan).
<span>The business cycle is the natural rise and fall of economic growth that occurs over time. The cycle is a useful tool for analyzing the economy. It can also help you make better financial decisions. </span>
Nick is a LIMITED PARTNER in this partnership. A limited partner is one who contributed to the formation of a company in form of capital but who is not actively involved in the day to day running of the business and his liability in the business is limited to the extent of his investment.
