Perhaps a graphic designer. Posters and website design is part of this job, along with perhaps coming up with slogans.
I believe the answer is A. horizontal.
Horizontal lines communicate calm feelings, which is definitely something you want to experience if you are going to a vacation resort. You usually go there with your family or on your own to rest from the outside world, so you don't want there to be any chaos.
Answer:
the two important components when creating implied texture are shadow and light