Question

Manten is a popular brand of hiking boots. Its advertisements emphasize the experience of conquering unfamiliar terrain in the wild. They portray vivid, captivating visuals of cliffs, rivers, and jungles. The campaign is also accompanied by a popular jingle that reflects the qualities of freedom, wilderness, and adventure that the company values. This approach is most likely an example of _____ advertising.

Answer 1

Answer:Transformational advertising

Explanation:A transformational advertisement is one which associates the experience of using (consuming) the advertised brand with a unique set of psychological characteristics which would not typically be associated with the brand experience to the same degree without exposure to the advertisement.

Transformational advertising looks to offer an experience to the consumer. This form of advertising is less concentrated on the particular service or product but instead on the overall feeling that the consumer will get when they invest in the company.