Question

Barker brothers pens utilizes a strategy of low-priced pens to attract customers and discourage competition. this represents a _______ strategy.

Answer 1

The strategy that utilized low price to discourage competition rerpesents a: Penetration strategy
Penetration strategy is a form of business tactics that is taken to aggressively increase the market share of company's product. Most common medium that company uses to do this is through promotions and heavy advertisings