Step 2 of the promotional planning process involves establishing the communication objectives.
There are 7 steps in the promotional planning process. The steps are:
1) Problem Definition
2) Establishment of Detailed Objectives
3) Design of Promotion Mix
4) Planning Sales Promotion Program
5) Pre-Testing
6) Implementation
7) Monitoring and Evaluating
Answer:
Real exchange rate will be 0.9040 yuan
Explanation:
We have given nominal exchange rate = 6.75 yuan per dollar
Domestic price = $3.75
And foreign price = $28
We have to fond the real exchange rate
Real exchange rate is given by
Real exchange rate yuan
The customer value index is 2.58
The labor savings of the firm at 20% = 0.33
The product warranty of five years = 0.42
The competitive price = 1.0
The no call backs = 0.83
In order to get the customer value index, the next approach would be to add up all of the sums together.
0.33+0.42+1.0+0.83 = 2.58
In conclusion the Customer value index = 2.58
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Answer:
A. True
Explanation:
The debt utilization ratios is used to determine the comprehensive picture for the long term financial health of the company or the solvency of the company.
The debt ratio is defined as the financial ratio which shows the percentage of the assets of an organization which are provided through a debt. When the ratio is higher, the risk involved with the operation of the firm is more.
Thus, for a high debt utilization ratio, it will always increase the return of the organization on the equity for a positive return on the assets of the organization.
Thus, the answer is TRUE.
I think the most appropriate answer would be D.
I hope it helped you!