<span>The use of personal selling, advertising, public relations and sales
promotion is known as the promotion mix.
</span><span>The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling.</span>
Answer:
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BeFriends Corporation uses the trademark of Community Life Inc. a social media site, as a meta tag without Community Life’s permission. This may be permissible (a) if the appropriating site has nothing to do with the meta tag.
<u>Explanation:</u>
The using of the Meta Tag is Permissible because the trade mark name is being used for a different product or service and it does not involve any kind of trade mark infringement.
Answer:
Growth Stage
Explanation:
The growth stage of the product life cycle is characterized by rapid market expansion as more and more customers, stimulated by mass advertising and word of mouth, make their first, second, and third purchases. In growth stage sales starts rising rapidly, average cost per customer, profits starts rising as well, early adopters buy products, competitors starts increasing in number. Main aim of any firm in this stage is to maximize market share. Brands need to offer product extension. Price needs to be set to penetrate the market.
