Dividing customers into different categories and offering different prices based on customer segments is the pricing strategy known as Price discrimination.
Demographic, psychographic, behavioral, and geographic segmentation are considered to be the four main types of market segmentation, but there are many other strategies that can be used, including different variations of the four main types. there is. Below are some methods you might want to consider further.
Customer segmentation is the process of dividing customers into groups based on common characteristics so that companies can effectively and appropriately market to each group. B2B marketing allows companies to segment their customers based on many factors, including industry.
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Answer: Sustainability
Explanation: Sustainability simply means continual existence regardless of domain or pillar. It explains the maintenance of economic, social and environmental resources to meet the demand and needs of the present industry or generation without jeopardizing or compromising the needs of future generation. The concept of sustainability looks beyond the present, it focuses on harmonizing the needs of present and future generation by encouraging decisions and policies that focuses beyond the present, rather considering the effects of present policies in decades to come. Common sustainability goals include reduction of carbon emission, shift to the use of renewable energy resources such as wind, hydro and solar, All in a bid to maintain a healthy ecosystem for present and more importantly future generation.
Answer:
False
Explanation:
It's not prepared for each correspondent.
The correct answer is B; Specialty store.
Further Explanation:
Since the client hired a pet industry consultant you can guess that the store is about pets. The market analysis and trend report will show how much stores with pet supplies makes per month/year.
The client is opening their first store and will not want to open a superstore right out of the gate. Since they will not be known to many and it is worded like it an individual opening the store by themselves.
A category killer store is a like a franchise or chain store. For example, a Home Depot or PetSmart. The client will not want to do this either since it takes a lot of capital and lengthy process to achieve.
The client will want to go with a specialty store to build up a customer base and focus on the items they want to bring to new customers. A specialty store will bring in the clientele that they are targeting. The specialty store will have items that larger stores do not have and can carry homemade items also.
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