During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when the<u> perceived risk of the </u><u>product or service </u><u>to be purchased increases.</u>
This is further explained below.
<h3>What is <u>
a product</u>?</h3>
Generally, A physical thing that is offered for sale for purchase, attention, or consumption is referred to as a commodity.
On the other hand, an intangible item that comes from the work of one or more humans is referred to as a service.
In conclusion, When a customer perceives an increased level of risk associated with the product or service that will be bought, he is more likely to broaden the scope of his search and take into consideration a greater number of alternative brands.
This occurs during an external information search.
Read more about <u>product </u>
<u>brainly.com/question/22852400</u>
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Answer:
Central, Peripheral
Explanation:
The advert is intended to highlight the pros of the particular car. However, the ad agency recognizes that to convince prospective buyers they must explore different options to persuasion. The car's safety and gas mileage are the Central Route. The driving fun is the Peripheral
Answer: D. Product costs are expensed in the period the related product is sold
Explanation:
The statement that is true with regards to product cost is that product costs are expensed in the period the related product is sold.
It should be noted that the account for the cost of goods sold consist of product cost. In a situation whereby goods are not sold, the goods will be carried to the next period.
