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Wittaler [7]
3 years ago
14

Let’s say a company that makes a consumer product such as laundry detergent asks customers to write a positive review about the

product in exchange for a small chance of winning a $1 discount coupon. What does cognitive dissonance theory predict will happen to consumers who dislike the product but still participate and write the testimonial?
Business
1 answer:
torisob [31]3 years ago
5 0

A company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon.<u>The cognitive dissonance theory predict that the attitude of the customer toward the product will become Positive</u>

Explanation:

Cognitive dissonance theory talks about a state of an individuals mind in which their exist a conflict between the  attitudes, beliefs or behavior of an individual,which produces a feeling of mental stress.

As per the cognitive dissonance theory Whenever  there is an disharmony between our  attitudes or behavior , we should make effort to   eliminate the dissonance.

In the above question the company has made an effort to remove the dissonance among its customers by giving them a small chance of  winning a $1 discount coupon.Thus resulting in a positive change in the attitude of the customer.

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In 2000 Jenson Inc. issued bonds with an 8 percent coupon rate and a $1,000 face value. The bonds mature on March 1, 2025. If an
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Answer:

Yield to maturity is 6.6%

Explanation:

Yield to maturity is the annual rate of return that an investor receives if a bond bond is held until the maturity.

Face value = F = $1,000

Assuming Coupon payments are made annually

Coupon payment = $1,000 x 8% = $80

Selling price = P = $1,100

Number of payment = n = 13 years

Yield to maturity = [ C + ( F - P ) / n ] / [ (F + P ) / 2 ]

Yield to maturity = [ $80 + ( 1000 - 1100 ) / 13 ] / [ (1,000 + 1100 ) / 2 ]

Yield to maturity = [ $80 - 7.7 ] / 1100 = $72.3 /1100 = 0.066 = 6.6%

5 0
4 years ago
For america, the ________ was a great failure of foreign intelligence, a great tactical military success, and a great political
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The Tet offensive was considered to be one of the great debacles of foreign intelligence, wherein it yielded a military success however suffered a great political defeat. In addition, the military operation was considered to be one of the largest military offensive in the course of the Vietnam War.
4 0
3 years ago
James employs an apprentice in his guitar store who gets firsthand knowledge of craftsmanship and the process involved in becomi
MrRa [10]

Answer: Having lower opportunity costs.

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3 0
3 years ago
Lindley Corp.'s stock price at the end of last year was $33.50, and its book value per share was $25.00. What was its market/boo
tino4ka555 [31]

Answer:

C. 1.34

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Lindley Corp.'s stock price at the end of last year was $33.50, and its book value per share was $25.00. What was its market/book ratio?

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6 0
3 years ago
In the money creation process, the simple money multiplier assumes that banks hold no excess reserves. What is the consequence o
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Answer:

If banks hold excess reserves, then the money multiplier will be smaller.

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