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Wittaler [7]
3 years ago
14

Let’s say a company that makes a consumer product such as laundry detergent asks customers to write a positive review about the

product in exchange for a small chance of winning a $1 discount coupon. What does cognitive dissonance theory predict will happen to consumers who dislike the product but still participate and write the testimonial?
Business
1 answer:
torisob [31]3 years ago
5 0

A company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon.<u>The cognitive dissonance theory predict that the attitude of the customer toward the product will become Positive</u>

Explanation:

Cognitive dissonance theory talks about a state of an individuals mind in which their exist a conflict between the  attitudes, beliefs or behavior of an individual,which produces a feeling of mental stress.

As per the cognitive dissonance theory Whenever  there is an disharmony between our  attitudes or behavior , we should make effort to   eliminate the dissonance.

In the above question the company has made an effort to remove the dissonance among its customers by giving them a small chance of  winning a $1 discount coupon.Thus resulting in a positive change in the attitude of the customer.

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The correct answer is predatory pricing.

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When we speak of the legal right "defense of free competition", what we are referring to, in very simple words, is a field of law that seeks to safeguard that competition in the markets occurs "in good and sound fashion", this it is, without cheating, fraud or other "abusive" devices that are apt to achieve, maintain or increase the market power of those who execute them, thereby damaging the collective well-being of the economic agents participating in those markets (and not only the of the individuals directly involved in a certain transaction).

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