For example, a "buyer" is a person who purchases finished goods, typically for resale, for a firm, government, or organization. (A person who purchases material used to make goods is sometimes called a purchasing agent.) In product management, the buyer<span> is the entity that decides to obtain the product.
</span>On the other hand, sales representatives<span> sell retail products, goods and services to customers. </span>Sales representatives<span> work with customers to find what they want, create solutions and ensure a smooth </span>sales<span> process. </span>Sales representatives<span> will work to find new </span>sales<span>leads, through business directories, client referrals, etc.</span>