What quantitative research?
Quantitative research is a method of gathering and analyzing
measurable data to generate a statistical representation to explain the data.
Quantitative research can also be said to be the systematic empirical investigation
of measurable phenomena via statistical, mathematical and computation
techniques. The main objective of a quantitative research is to develop and
employ theories, mathematical and hypothesis pertaining to the phenomena under
investigation. Quantitative research employs the process of measurement because
it provides a connection between empirical observation and statistical
expression of quantitative relationships.
The main goal of conducting quantitative research is to
determine the relationship between a particular phenomena (independent variable)
and another phenomena (a dependent or outcome variable) within a given
population. Primarily, quantitative research designs are either experimental
(subjects that are measures before and after treatment) or descriptive
(subjects that are usually measured once).
Further, quantitative research deals in logic, numbers
and an objective stance. It focuses mainly on numeric, unchanging detailed data
and convergent reasoning rather than general reasoning.
Methods used in quantitative research methods emphasize
on objective measurements, mathematical, numerical analysis of the data
collected and statistical representation of data collected. Some of the methods
involved in quantitative research include questionnaires, surveys and manipulation
of pre-existing statistical data. In General, we can say that quantitative
research focus on gathering numerical data and generalizing the data across a
particular population to explain a specific phenomenon.
Characteristics of quantitative research include:
<span>·
</span>Data is gathered through structured research
instruments
<span>·
</span>Results are based on a large sample size
<span>·
</span>Utilizes tools such as questionnaires, numerical
data and computer software
<span>·
</span>The research question is clearly defined to
which objective to sought
<span>·
</span>Every aspect of the study is designed after
data is collected
