The correct answer to this question is through language and culture. This is how the dime novels influence the legend of calamity jane. Thank you for posting your question. I hope this answer helped you. Let me know if you need more help.
Militarily they gained stronger weaponry and more mass weaponry to attack with, while economically they now had the ability to mass produce things like wool and textiles, but they both wanted and needed more to keep the industry going, and Africa had untapped potential for them.