Most middlemen handle brands in good times when the line is making money but quickly reject such products within a season or a y

Question

3 years ago

7

ear if they fail to produce during that period. This is a problem associated with which of the six Cs of distribution channel strategy?

1 answer:

pishuonlain [190] · Answer 1 · 2022-07-06T08:59:47+03:00

Answer:

Cost

Explanation:

One of the component of Six Cs of distribution channel strategy is the Cost, which is defined as follows:

<em>The investment cost of developing the channel and continuing cost of maintaining it.</em>

<em />

Since the continuing cost of maintaining the brands in bad season is greater, the middleman may reject to handle brands in such season or a year.