<span>Marketers prefer focus groups due to the fact that having a group of individuals discussing the product and bouncing ideas off one another is more likely to lead to more dynamic ideas and a greater possibility of lots of useful ideas.</span>
B because it doesn’t refer to it
Answer:
<em>confirmation bias </em>
Explanation:
<em>Confirmation bias </em><em>is also referred to as confirmatory bias in psychology and is described as an individual's or persons' tendency to interpret or look for information that tends to confirm his or her pre-existing believes that often cause a statistical error.</em>
<em>By holding a confirmation bias,</em><em> an individual often carry-out false beliefs regarding something and therefore gives more priority to the information that confirms his or her idea of beliefs.</em>
<em>In reference to the question, the given statement is an example of confirmation bias.</em>
This text makes a tour through the most important aspects of residents' attitudes towards the impact of tourism in relation to some of the most studied variables that attempt to explain the behaviour of residents. The heterogeneity of methodologies and different models or theories proposed to the present day, have not produced results with universal validity or efficacy, so these studies could be directed to the analysis of other variables beyond the tourism sector and especially focusing on local studies. Tourist destinations are places conditioned by history, tourist developments, social and cultural aspects which make each tourist area identified by factors that shape the zone. This paper opens a discussion on the limitations of the methods and theories developed for the study of resident attitudes towards tourism. The creation of a new framework of study that overcomes the identified problems is advocated.