Question

Jeep recognizes that it has some customers who like roomy suvs, while others like more compact versions. it also has customers who prefer off-road, sport-type vehicles. jeep makes several models (such as grand cherokee, liberty, patriot, compass, and wrangler) to satisfy the different tastes and lifestyles of its customers. grand cherokee customers may want traditional suv luxury, and seldom settle for anything other than leather interiors. liberty customers might be described as sportier, and typically women. wrangler customer characteristics may include a group that is seldom over 30 years of age, typically male, and have often served in the u.s. military. by recognizing differences in its customers, and using different characteristics to define its customers, jeep is:

Answer 1

Jeep is segmenting the market. Market segmentation involves taking into consideration the the basic features that different types of customers prefer in one's product, thereby been able to serve different types of customers from different social class. The principal aim of segmentation is to increase one's potential customers.