The aim of strategic healthcare
marketing is to satisfy customer needs by profitable relationships. This
relationship is perceived through creating, communicating and delivering
customer value in selected markets thus helping them to solve a
problem, offering a solution, giving results, and making them happy.
Moreover,
treating customer as an assets requires different management strategies for
customer value is the worth of the entire stream of purchases that a customer
would make over a lifetime of patronage.
Answer:
Health insurance may be defined as the policy that might covers the the risk of the individual medical expense. The monthly or yearly premium is submitted by the individual to avail the benefit of the health insurance.
The policy can be replaced in the limited circumstances only. The insurer must tell him that the hyper tension can only be considered as the pre-existing condition. This conditions is not enough to get cover under the new health policy.
