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Andrews [41]
4 years ago
8

Procter & Gamble repositioned its Old Spice antiperspirant brand from a deodorant your grandfather might use to a strong, hi

p antiperspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use.
P&G used this product repositioning strategy with its Old Spice brand antiperspirant to:

A. catch a rising trend.
B. change the value offered.
C. reach a new market.
D. diversify its product portfolio.
E. react to a competitor's position.
Business
1 answer:
Tema [17]4 years ago
5 0

Answer:

The correct option is reach a new market,option C

Explanation:

The strategy adopted by Procter and Gamble with respect to the deodorant is known as reaching a new market.

Market or market segment in this sense is a group of consumers who share similar characteristics such income level,age, level of education.

There is need to increase revenue and improve shareholders wealth,hence the company has to think out of the box by rebranding  an old product instead of devising a new product that would incur more costs in terms of research and development in order to  appeal to a new group of consumers,thereby increasing revenue overall.

You might be interested in
Tom tends to be ignorant about technological advancements. He was reluctant to own a smartphone even when they were well establi
8_murik_8 [283]

Answer:

(C) Laggards

Explanation:

A laggard in general refers to someone who lags behind or whose progress is slow.

The word "adopter" refers to, someone who adopts and accept something new. Adopters are categorized as, customers based upon their desire to try out new things or accept latest trends.

Five kinds of adopters are described under the said classification namely, innovators, early adopters, early majority, late majority and laggards.

In the given case, Tom belongs to the category of "laggards" as evidenced from his ignorance and unwillingness to accept technological advancements. The acceptance of a smartphone later, has been an outcome of requirement and not his own willingness here.  

4 0
4 years ago
A young investment manager tells his client that the probability of making a positive return with his suggested portfolio is 80%
lorasvet [3.4K]

Answer:

9.5%

Explanation:

we solve for the z value using

z = barX - μ/σ

= 0-0.08/σ

= p(x>0) = 0.80

1-0.80 = 0.20

0-0.08/σ = 0.20

using the z calculator we find the z score using a p value of 0.20

= -0.842

0-0.08/σ = -0.842

-0.08 = -0.842σ

Divide through by -0.842

0.08/0.842 = σ

0.095 = σ

The risk measured by the standard deviation at 80%= 9.5%

Thank you

3 0
3 years ago
Write a 100-word draft of the memo, keeping in mind the formatting rules you have learned. Because this memo is short, it doesn'
IgorLugansk [536]

To: All employees

From: Nicole Jackson, Sr. Hiring Manager

Date: February 28, 2018

Subject: Change in dress code policy

Please note the following change in the dress code policy, which will take effect immediately. We request that employees not wear flip-flops or sandals while at work.

The way our employees dress at work represents our company’s culture and work ethic. While our office is business casual, flip-flops and sandals are not appropriate business casual shoes. Clients and visitors may interpret wearing this footwear as unprofessional.

We request that you help the company project a professional image.

8 0
3 years ago
A(n) _____ system is a computer-based information system that produces standardized reports in summarized structured form to sup
liraira [26]

Answer:

The management information system(MIS)

6 0
2 years ago
The variable cost to produce a widget is $64, with fixed costs of $1,400. If you sell the widgets for $120 per piece, the break-
kondaur [170]

Answer:

The break even point is 25 units.

Explanation:

The break even point is where you have no gain, because the amount of sales in dollars is enoguh to cover your fixed costs. It is calculated

\frac{Fixed.costs}{Contribution.margin}

where the contribution margin (or CM) is the difference between price and variable cost. So, the CM in this case is 120 - 64 = 56.

Finally, the break even point is \frac{1,400}{56} = 25

3 0
4 years ago
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