Answer:
Option D -0.67
Step-by-step explanation:
Given : Preference of Brand A =30% ⇒ ![P(A)=\frac{30}{100}=0.3](https://tex.z-dn.net/?f=P%28A%29%3D%5Cfrac%7B30%7D%7B100%7D%3D0.3)
Preference of Brand B =70% ⇒ ![P(B)=\frac{70}{100}=0.7](https://tex.z-dn.net/?f=P%28B%29%3D%5Cfrac%7B70%7D%7B100%7D%3D0.7)
Prefer Brand A and are Female = 20% ⇒ ![P(A/F)=\frac{20}{100}=0.2](https://tex.z-dn.net/?f=P%28A%2FF%29%3D%5Cfrac%7B20%7D%7B100%7D%3D0.2)
Prefer Brand B and are Female = 40% ⇒ ![P(B/F)=\frac{40}{100}=0.4](https://tex.z-dn.net/?f=P%28B%2FF%29%3D%5Cfrac%7B40%7D%7B100%7D%3D0.4)
To find : Selected consumer is female, given that the person prefers Brand A ![P(F/A)](https://tex.z-dn.net/?f=P%28F%2FA%29)
Solution : Using Bayes' theorem, which state that
![P(A/B)=\frac{P(B/A)P(A)}{P(B)}](https://tex.z-dn.net/?f=P%28A%2FB%29%3D%5Cfrac%7BP%28B%2FA%29P%28A%29%7D%7BP%28B%29%7D)
where, P(A) and P(B) are probabilities of observing A and B.
P(B/A)= is a conditional probability where event B occur and A is true
P(A/B)= also a conditional probability where event A occur and B is true.
Now, applying Bayes' theorem,
![P(F/A)=\frac{P(A/F)P(A)}{P(B)P(B/F)+P(A)P(A/F)}](https://tex.z-dn.net/?f=P%28F%2FA%29%3D%5Cfrac%7BP%28A%2FF%29P%28A%29%7D%7BP%28B%29P%28B%2FF%29%2BP%28A%29P%28A%2FF%29%7D)
![P(F/A)=\frac{(0.2)(0.3)}{(0.7)(0.4)+(0.3)(0.2)}](https://tex.z-dn.net/?f=P%28F%2FA%29%3D%5Cfrac%7B%280.2%29%280.3%29%7D%7B%280.7%29%280.4%29%2B%280.3%29%280.2%29%7D)
![P(F/A)=\frac{0.6}{0.28+0.6}](https://tex.z-dn.net/?f=P%28F%2FA%29%3D%5Cfrac%7B0.6%7D%7B0.28%2B0.6%7D)
![P(F/A)=\frac{0.6}{0.88}](https://tex.z-dn.net/?f=P%28F%2FA%29%3D%5Cfrac%7B0.6%7D%7B0.88%7D)
![P(F/A)=0.68](https://tex.z-dn.net/?f=P%28F%2FA%29%3D0.68)
Therefore, Option D is correct probability that a randomly selected consumer is female, given that the person prefers Brand A -0.67