Alfest Bank has a database of the registered mobile numbers of its higher-value customers. When these customers make calls to th
e bank's customer care unit, the calls are received on priority and are never redirected to a voice response unit. In the context of critical business processes, in this scenario, Alfest Bank focuses on _____.
In the context of critical business processes, in this scenario, Alfest Bank focuses on: <u>custumor relationship managment</u>.
Explanation:
Customer relationship managment is a buisness process, by which the buisness creates a system considerating the valuable clients, to prioritize and take care of the relationship with them.
The objective of this special treatment is to keep their clients satisfied with the attention in order to look after their clients. This is a strategy to keep clients in the buisness.
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
