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Masja [62]
3 years ago
10

To encourage customers to open a mail offering them a subscription to home companion, a home furnishings magazine, the front of

the envelope suggested that there was a gift inside. the envelope contained an attractively laminated bookmark. this is an example of combining direct marketing with:
Business
1 answer:
Ad libitum [116K]3 years ago
4 0
<span>To encourage customers to open a mail offering them a subscription to home companion, a home furnishings magazine, the front of the envelope suggested that there was a gift inside. The envelope contained an attractively laminated bookmark. This is an example of combining direct marketing with support media. 

Support media is media or items that is included to promote products or services. In this case, the laminated bookmark is an example of support media because it is being put in the envelopes to promote the product. They are grabbing their customers attention by "gifting" them with a promotional item. 
</span>
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As an advertising manager of a company, you have been asked to write out a proposal stating why the company should advertise and
e-lub [12.9K]

Answer:

Advertising

Explanation:

Considering the present market conditions in which this organization operates I propose to the Company Board that the organization starts advertising on various platforms considering the following reasons:

1. Increase Profit:

When we advertise, we create more sales which in turn leads to an increase in profits.

2. Market share:

The market share for this the company expands as a result of increased customers; due to advertising.

3. Builds Goodwill:

As the company becomes a very popular company because of growing advertising it will increase the trust if customers coming.

3 0
3 years ago
Identify something you buy or sell that could be bought or sold using an auction. How would you run the auction? Do a benefit-co
denis-greek [22]

There are various things that could be bought or sold by an auction such as Collectibles and art, antiques, real estate sporting goods etc.

There are several ways to conduct an auction, but the first-price auction and second-price sealed-bid auctions are the most common. In first-price auctions, the person whose bid is highest than the base offer will win the auction. The highest bidder in a sealed-bid auction with a second price pays for the second-highest bid. If there are several bidders on a piece of real estate, for instance, the property will go to the highest bidder, but in this situation, the highest bidder will only have to pay the price of the second-highest bid.

The cost-benefit analysis indicates that auctions will aid in the sale of the rare products at a price over its minimum worth, based on the cost-benefit analysis. The best profit will therefore be made in this situation, but the consumer surplus is still positive.

Learn more about auction here:

brainly.com/question/14836880

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6 0
2 years ago
The saying "leaving money on the table" is associated with a predatory pricing strategy that results in excessive seasonal disco
andrew11 [14]
<span>It is associated with using a market penetration strategy when there is an opportunity for price skimming. Leaving money on the table means that during a business deal or negotiation one of the parties does not receive the amount of money they could have earned, instead they accept a smaller sum. This strategy can be beneficial or hurtful depending on the scenario.</span>
8 0
3 years ago
Suppose the price of gasoline in July 2004 averaged $1.35 a gallon and 15 million gallons a day were sold. In October 2004, the
Alenkinab [10]

Answer:

0.15

Inelastic

Explanation:

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.

Price elasticity of demand = midpoint change in quantity demanded / midpoint change in price  

Midpoint change in quantity demanded = change in quantity demanded / average of both demands

change in quantity demanded = 14 million  - 15 million =  -1 million  

average of both demands = (14 million + 15 million  ) / 2 = 14.50 million

Midpoint change in quantity demanded =  -1 million  / 14.50 million = -0.069

midpoint change in price = change in price / average of both price

change in price = $2.15 - $1.35 = $0.80

average of both prices = ( $2.15 + $1.35 ) / 2 = $1.75

midpoint change in price = $0.80 /  $1.75 = 0.457

-0.069 / 0.457 = 0.15 demand is inelastic  

If the absolute value of price elasticity is greater than one, it means demand is elastic. Elastic demand means that quantity demanded is sensitive to price changes.  

Demand is inelastic if a small change in price has little or no effect on quantity demanded. The absolute value of elasticity would be less than one

Demand is unit elastic if a small change in price has an equal and proportionate effect on quantity demanded.  

Infinitely elastic demand is perfectly elastic demand. Demand falls to zero when price increases  

Perfectly inelastic demand is demand where there is no change in the quantity demanded regardless of changes in price.

 

6 0
3 years ago
Investigate any Five criteria that the project must demonstrates
Andru [333]

The project must demonstrate, one, the problem you are trying to solve. Two, the solution of the problem, how innovative it is and compelling. Three, what did you learn throughout the project. Four, accuracy of the conclusion of the project. And lastly, how were you able to effectively present and demonstrate the project to your audience.

4 0
3 years ago
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