The mode of persuasion <em>"ethos"</em> appeals to beliefs or ideals of a community and also an authority figure's character or credibility to influence individuals through morals.
In the famous play <em>"Julius Caesar"</em>, Mark Anthony changed the opinion of the Romans by making them hate Brutus and the conspirators using <em>"ethos" </em>to put their credibility on the spot with irony and sarcasm when he repeatedly calls them <em>"Honorable Men"</em>; on the other hand he praise Caesar's loyalty to him when he calls him <em>"His faithful friend"</em>, making people empathize with his character.
