Answer:
Equity Shares are commonly called Common shares and have both advantages and disadvantages over Preference shares.
- Equity shareholders are allowed to vote on company issues while preference shareholders can not.
- Preference shareholders get paid first between the two in the case that the company liquidates from bankruptcy.
- Preference shareholders get a fixed dividend that has to be paid before equity share dividends are paid.
- Preference shareholders can convert their shares to Equity shares but equity shareholders do not have the same courtesy.
- Preference shares can only be sold back to the company while equity shares can be sold to anybody.
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It can penetrate the blood-brain barrier.
The term that best fit the blank is RELEVANCE. The Google Adwords system is a system that is created by Google for the purpose of advertising online. Therefore, relevance is very important in this aspect as this shows how useful the ad is to the consumers who are doing the google search.