______ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior

Question

Lorico [155]

3 years ago

15

______ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior

. Group of answer choices Differentiation Market targeting Market segmentation Positioning Mass marketing

Business

1 answer:

dimulka [17.4K] · Answer 1 · 2022-07-01T09:47:22+03:00

Answer:

Market segmentation

Explanation:

Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.

The businesses use market segmentation to separate each market from another to study their demand closely. It helps them in catering to them according to their characteristics. They are able to treat every market according to its unique characteristics and generate more profit while doing that.