Question

Place the steps of the marketing research approach in the correct order. NOTE: The first step should be the top item in your list. Define the problem Develop findings Collect relevant information Develop the research plan Take marketing actions

Answer 1

Answer:

Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing data, and recommending actions.

1. Define the problem

2. Develop the research plan

3. Collect relevant information

4. Develop findings

5. Take marketing actions

Explanation: In other define a marketing problem, there is a need to identify the problem first before every other step in other to find the right solution to the problem.

Answer 2

Answer:

1. define the problem
2. develop the research plan
3. collect relevant information
4. develop findings
5. take marketing actions

Explanation:

1. define the problem: Before beginning your market research, there is a need to know what the problem is. developing questions that will define the problem and establishing research objectives is very important at this stage.
2. develop the research plan: this follows the problem that is being addressed, interviews, surveys, online research, run testing on your website are cost effective techniques for conducting research.
3. collect relevant information: data collected must be valid and unbiased. a mixture of the different techniques in 2 above can be used to gather relevant data
4. develop findings: interpreting data is what is being done at this stage. this can be done by looking for trends.
5. take marketing actions: at this stage it is neccesary to present findings and take necessary actions