Answer: A makeup brand is endorsed by a celebrity
Step-by-step explanation:
Cultural and social factors can influence a consumers decisions to buy a product. Due to the way of life of certain people and the society, some people make decisions that goes in line with what the society wants or thinks is the best.
For example, when people see celebrities using a particular product, they see the product as being more fashionable and trendy and therefore will want to use such product too. The believe since celebrities are using that particular product, using it or buying such product will mean the person has a unique taste or trendy and fashionable.
Therefore, a makeup brand is endorsed by a celebrity is the right answer.
