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aalyn [17]
4 years ago
8

When Brian explains to his supervisor that advertising communication may not lead to immediate behavioral response or purchase,

and uses a purchase funnel analogy to explain that a series of effects must occur, with each step fulfilled before the consumer can move to the next stage, he is explaining the _________________ model of how advertising works.
Business
1 answer:
Andrej [43]4 years ago
5 0

Answer: hierarchy of effects

Explanation:

The Hierarchy of Effects model which was created by Robert J Lavidge and Gary A Steiner in 1961 posits that advertisers should design adverts in such a way that the intended individuals go through 6 stages being;

a) Awareness - customer should be aware of the brand

b) Knowledge - ensure that positive knowledge about the brand is widespread

c) Liking - Prop up the emotional benefits of the brand to make people like it

d) Preference - Ensure that the points that make your brand different from other similar brands are well communicated so that the individual builds a preference

e) Conviction - the doubt in the individuals' mind must be removed here.

f) Purchase - most crucial stage. Here the product needs to be sold in a hassle free way to the consumer.

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Answer: d) "The advantage of radioactive iodine is that I will not need future medication for my disease."

Explanation:

The treatment of Graves disease using radioactive iodine is meant to destroy the thyroid gland so that the person will see a reduced function from it.

This means that after the treatment is used, a lot of patients will need a thyroid replacement and will have to keep receiving treatments to maintain.

Essentially the radioactive iodine is not the last medication that will be taken for Graves disease.

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3 years ago
Fred is a new employee who has been assigned to your team. This is the first time Fred has worked in your country. Aware that he
andreev551 [17]

Answer:

1 Ask Fred to run team meetings in order to get to know people more quickly.

Explanation:

This alternative is the most effective to help Fred adjusting to the team and build cultural competence. There are 2 reasons: 1. The other options did not allow Fred of socializing with team members and take a lesson of them. 2. Cultural competence goes beyond knowing business rules and how to make decisions.

7 0
3 years ago
Please click this. You. Hey. You. I need to talk to you.
guapka [62]

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Apple

Explanation:

7 0
3 years ago
Shawn works at the local electrical company in Nampa, ID, which provides electricity to the entire city of Boise. This area is p
Sergio039 [100]

Answer:

fault tolerance              

Explanation:

Fault tolerance refers to the property which allows a device to keep working correctly in the case of any of its elements collapsing. When the operation output at all declines, the decline is equal to the extent of the malfunction relative to a foolishly built device in which only a minor malfunction will cause a complete breakdown.

A fault-tolerant architecture allows a process to maintain its planned function, possibly at a decreased pace, instead of crashing entirely when any aspect of the process fails. The concept is more widely used to define information systems configured to keep functioning somewhat fully only, maybe, a decrease in performance or an improvement in reaction time as a result of intermittent malfunction.

7 0
4 years ago
Computing and Interpreting Financial Statement Ratios.
statuscvo [17]

Answer:

a. Yes, the company was profitable as it is evidence by the positive net profit margin.

b. Yes, increase in asset turnover increases shows that the operating assets generate higher amount of sales than the last year.

Explanation:

a. Net Profit margin is the percentage (%) of the revenue remaining after all the expenses are subtracted from the sales. It states the amount of profit which a business could extract from the aggregate sales.

Yes, the company is profitable in the year 2015 as the business has positive net profit margin and it is also evidenced.

b. Assets turnover ratio is the one which measures the efficiency of the company or the business and its ability to generate the sales from the assets through comparing the net sales with the average aggregate assets.

Yes, the increase (last year it was 1.29, but now it increases from 1.29 to 1.42) states that the operating assets will generate higher amount of sales from the last year.

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4 years ago
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