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Maru [420]
3 years ago
13

"What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy a

nd in what quantities, which advertisements they recall, what are their attitudes toward the company, and who is the competition?'
Business
1 answer:
Taya2010 [7]3 years ago
7 0

Answer:

<u>Descriptive Research.</u>

Explanation:

Descriptive marketing research aims to observe and discover some market phenomena, so that it is possible to describe, classify and interpret such phenomena, such as what is happening in the market, specifying who, what, where and how.

It is usually carried out through discussions, questionnaires, interviews and specific groups.  It serves as a basis for explaining the occurrence of such phenomena encountered.

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R(0,t) is the Spot Zero-Coupon (or Discount) Rate. It is the annualized rate on a pure Unit Discount bond B(0,t) - the bond that
nikitadnepr [17]

Answer:

0.368

Explanation:

Price of B(0,13) = 1 / (1 + interest rate)^years

Price of B(0,13) = 1 / (1 + 8%)^13

Price of B(0,13) = 1 / (1+0.08)^13

Price of B(0,13) = 1 / (1.08)^13

Price of B(0,13) = 1 / 2.7196237

Price of B(0,13) = 0.3676979247

Price of B(0,13) = 0.368

8 0
3 years ago
At magnira corp., a company that manufactures fruit preserves, fruits of excellent quality are used to make jams, jellies, and m
Juli2301 [7.4K]
<span>In the example of the Magnira Corporation, the fruits are turned into jellies, jams, and marmalades an example of raw materials. Raw materials are basic, unprocessed materials that are used to manufacture goods. Raw materials are often referred to as commodities.</span>
3 0
3 years ago
Read 2 more answers
The price of coffe beans use to make coffee has decreased. At the same time, the price of cream (a compliment good) has increase
Sonbull [250]

Answer:

The correct answer is:

Equilibrium price will decrease; the effect on quantity is ambiguous. (D)

Explanation:

First, note that if the price of coffee beans, used in the manufacture of coffee decreases, the price of coffee sold to consumers will decrease, because it takes a lesser amount in manufacturing than it used to, therefore this reduction in manufacturing costs is reflected in the selling price.

Next, it is hard to tell whether this reduction in equilibrium price will affect quantity demanded, because, at the same time, the price of cream ( a complementary good) increases, and since both goods are complementary, they are bought together, and the effect of the reduction in the price of coffee might not necessarily caused an increase in the quantity demanded because this effect is cancelled out by the increase in the price of cream, hence the effect on quantity is ambiguous.

7 0
3 years ago
A bulk mail insurance advertising brochure sent by the insurer to every home in one zip code is an example of:_________.
pickupchik [31]

Answer:

direct response marketing

Explanation:

Direct response marketing -

It is the method of sales , which require immediate response and  encourages customer to take any action regarding the goods and services , is referred to as direct response marketing.

This method gives instant and quick result and not waiting is required.

Hence, from the given statement of the question, the correct term is direct response marketing.

8 0
3 years ago
The amount of a real estate broker's commission is
zvonat [6]

In India, the majority of properties are sold with the help of a real estate broker or agent. When the broker helps a seller and buyer get in touch with each other and both the parties agree to engage in the transaction, then both the parties are required to pay a certain %age of the property value as a fee to the real estate broker. Read below to know about the real estate broker commission rates India:

There are no specific guidelines laid for the commission paid to real estate brokers. In India, real estate agents usually ask the seller and the buyer to pay 1-2% of the deal value as their commission, also known as the real estate brokerage fee.

8 0
2 years ago
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